The Puzzle Professor team

Who we are

At Professor Puzzle Bespoke, retail is in our DNA. We combine genuine passion with years of experience to turn retailers’ ideas into distinctive products that build loyalty and drive growth. From your first idea to the final delivery, our account managers, product developers and operations teams work seamlessly together to bring concepts to life — on time, on brand and on shelf. With expertise across multiple product categories and a trusted global supply chain, we make bespoke product development simple, creative and reliable. WE ARE DIFFERENT BY DESIGN!

At a Glance

24

YEARS DELIVERING
UNIQUE SOLUTIONS

39

CAREFULLY SELECTED
SUPPLY CHAIN PARTNERS

80

EMPLOYEES IN THE
UK & US

1.1k

UNIQUE PRODUCTS
CREATED EVERY YEAR

44

COUNTRIES INSTORE
AND ONLINE

6.5m

BESPOKE UNITS
MADE IN 2025

Trusted by...

What we do

We deliver unique solutions that bring our customers’ vision to life – offering exceptional quality, creativity, and choice without compromise.

An overhead spread of Professor Puzzle games and puzzles on a teal background

PRODUCT &DESIGN

We develop exclusive products that stand out from the competition and capture consumer attention.

Our in-house design and product development teams save retailers critical time and resource.

COMMERCIALS

We hit competitive pricing while being completely flexible – there is no ‘one size fits all’.

We build and develop value-driven ranges while delivering creative designs and innovative products.

EFFICIENCY

We rapidly move from concept to shelf to optimise sales on consumer and seasonal trends.

We offer a one-stop shop for innovation, sourcing, and delivery.

SUPPLIERS

We manage multiple suppliers to create cohesive ranges and build strategic, long-term partnerships.

We act as one partner who can provide multiple product categories.

Product 1
Product 2
Product 3
Product 4
Product 5
Product 6
Product 7
Product 8
Product 9

How we
Deliver

Account Management

We become an extension of your team, taking the time to understand your challenges, delivering tailored solutions, and providing the expertise and guidance needed at every stage of the journey.

A jigsaw wheel placing you at the centre, surrounded by account management, product development, design and content, sustainability and logistics
The Professor Puzzle team gathered outdoors holding a Big Change banner

Case Study

Where Tradition Meets
Contemporary Design

CHALLENGE:

In response to growing consumer trends, we wanted to develop and expand our existing Mahjong range to include multiple price points and design styles.

SOLUTION:

We analysed emerging trends and developed a series of fresh, design-led concepts tailored to appeal to a growing female audience. We also maintained focus on the products themselves, working with suppliers to create quality components that suited the needs and price points of the retailer.

RESULTS:

Over the past two years, we successfully expanded the range from 2 SKUs to 13 distinctive styles, offering products across a variety of retail price points from $12.99 to $149.99. Each design was carefully developed to balance trend-driven aesthetics with strong commercial value.

Premium Lifestyle Products
at Exceptional Value

CHALLENGE:

We wanted to combine our design expertise with innovative material sourcing to develop a range of premium classic games that offer exceptional value, while delivering a high-quality, luxury look and feel.

SOLUTION:

Working closely with our supply partners, we designed and developed a distinctive collection of classic games using a wide variety of premium materials, including resin, wood, denim, metal, PU and Perspex.

RESULTS:

In 2026, we are supplying 13 unique, high-end classic game sets into stores, each with their own individual design and premium finish. By carefully selecting and curating these materials, we have achieved retail prices 50% lower than competitor products.

A Fresh Take on a Festive Favourite

CHALLENGE:

In 2022, Sainsbury’s challenged us to bring our expertise in games and creative design to Christmas crackers. Their existing ranges had become predictable and they wanted a fresh, engaging approach.

SOLUTION:

While Christmas crackers were a new category for us, we embraced the challenge. We designed and developed four distinctive concepts featuring innovative formats, hilarious games, and eye-catching designs – all delivered at highly competitive price points.

RESULTS:

The range was created and launched in stores in under six months, receiving an overwhelmingly positive response from both Sainsbury’s and their consumers. What began as a single-range launch has evolved into a growing category partnership. This year, we will supply 120,000 units to stores nationwide, supported by a branded FSDU to maximise in-store visibility and drive sales.

Deluxe Mahjong game sets in pastel packaging, photographed from aboveA picture of some traditional games; a chessboard and chess peicesA picture of a box of Christmas Crackers with games and toys around it

Get in touch

We’d love to hear from you, just drop us an email or give us a call…